You can choose the ad type for your campaign, such as video or display. You can use advanced audience targeting to ensure your marketing messages reach your target audience.
Identify Target Audience
Set Campaign Objective
Activate Campaign On Connected TV
Drive Engagement Across large Screen
Measure Key Metrics & Engagement
Amplify your brand's reach with large-screen advertising. Engage with a highly premium and active user base.
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Target audience based on various behavioural, demographics &
geographic data points to reach your potential
customers with CTV ads.
Target audience based on TV specs, providers, streaming devices connected to TV, ISPs, etc.
Cap the exposure at a creative and brand level using engagement levels by channels, apps, shows, and more.
Create audience segments based on viewing habits - heavy or light TV watchers, ad skippers, app loyalists, and more.
Build cohorts based on new subscriptions, cancellations, service activations, series purchased, and more.
Leverage channel analytics intelligence - premium pay TV channels watched, top apps based on loyalty, and more.
Identify gaming audiences based on playing habits, consoles used, heavy or light video gaming, games played, and more.
Consumption of programming across linear and streaming channels & apps; which shows, sports, genres are watched.
Consume audience segments based on city, zip code, market, region, and enhanced geo-data for smart targeting.
Reach a global audience with connected TV
advertising and
provide diverse audience segments
for CTV media planning.
