Increase app downloads and expand reach with the programmatic CTV platform that brings ad campaigns to connected TV.
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Connected TV ads come in a variety of creative formats and generally
take advantage of CTV's platform-
specific capabilities. Here are
just a few CTV advertising examples:
Typically 15-30 seconds, these unskippable full-screen videos roll before or during a show or movie.
These are similar to in-stream ads, but they allow viewers to click through to the app's landing page.
By including barcodes that link to a desired website or app in a TV ad, marketers can easily measure performance—perfect for precision targeting!
The LinkUnion platform is purpose-built for ROAS advertisers. Our platform provides all the tools marketers need to analyze all aspects of CTV campaign performance in a radically transparent way.
A deterministic 1:1 attribution model provides a clear picture of the multi-touch consumer journey from initial ad exposure to conversion, including last-click channels.
With more opportunities for marketers to collect valuable targeting data, CTV advertisers can use that data to target a household or device.
Viewers who are emotionally invested in a TV show are more likely to recall the ads seen during it. Data shows that video completion rate for CTV advertising is as high as 95%.
